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Digital marketing – Product Manager

Job Category: Information Technology
Job Type: Full Time
Job Location: kandivali East Mumbai

Roles and Responsibilities

Individual is expected to lead digital marketing efforts for customer acquisition.
Adept in running digital campaigns like Google UAC, managing FB pages etc.
Contribute to App product development, interface with internal organisation and external agencies.
Perform Business Analysis around Agritech, Digital Landscape etc.
Planning and executing Facebook and Google Ads campaigns for promotion of mobile apps for farmers & dealers.
Planning social media & in-app posts, online contests for engagement of website & app users.
B2B Lead generation for e-Commerce product sale through Facebook ads, SMS.
Creating content for social media posts, WhatsApp & SMS promotions.

About Product (Android App) The app is digital platform that connects farmers and agri-experts across the country. Farmers and agri-experts interact with each other in a real-time manner through this app. The farmer agri-expert interactions cover over 90 diverse crops – ranging from Cotton, Wheat, Tomato to non-traditional crops like Tulsi, Aloevera, Flowers etc. This App is available in 3 versions and in Hindi and English Languages and have been helping the farmers and agriculture seeds and pesticides dealers and distributors in a greatway.

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