Responsibilities and Key Deliverables
Creation
Setting up panel of external agencies (photographers, videographers, local influencers,
video editors, translators) with help of local teams & coordination for regular content creation
Coordinating and collaborating with all FaaS businesses/ functions to gather content to
be leveraged on social media including success stories, farmer testimonials, demo plot
progress, local expert advice, etc.
Widespread Dissemination
Contextualizing content to each platform and target farmer region
Developing thought leadership content through blogs, articles, and videos to build
credibility and trust in the FaaS Brand
Collaboration Opportunities
Keeping an eye out for any content collaboration opportunity e.g. social media
influencers, or using of any innovative medium of communication
Impact and Effectiveness
Understanding Farmer feedback on content and tweaking our formats to match the
expectations
Constantly keep measuring the impact of content and keep fine tuning the content
strategy using data from various tools
Experience
1. Minimum 3 years in content development and management for companies working in Rural areas and with multilingual coverage
Qualifications
1. MBA, graduate in BA, Journalism, Media, will be plus
2. Strong written communication skills, with established experience in digital and on-ground
marketing space